From 'service guy' to Crafter.
We started with a simple belief: the people who care for our homes possess deep, specialised skills that deserve recognition, dignity, and trust.
The problem with home services
In traditional platforms, home services are treated as an interchangeable commodity. The person ringing your bell is an anonymous 'worker' sent by an algorithm. Customers dread the inevitable haggling over spare parts, dubious gas charges, and hidden fees.
Meanwhile, honest technicians and beauticians struggle under high platform commissions, opaque penalty algorithms, and zero portfolio ownership. Good work leaves no record, and bad work leaves no recourse.
HomeCraft replaces guesswork with verifiable proof: sealed kits opened before your eyes, digital readings for AC and plumbing, and a physical-grade warranty card for every visit.
Fictional Founders
Designed as illustrative archetypes guiding our product development.
Nikhil Rao
Co-founder & OperationsEx-hospitality operations director with 12 years managing domestic service standards and facility logistics across South India.
Sana Mirza
Co-founder & Academy DeanFormer salon owner and master vocational trainer. Pioneered our practical skills assessment framework and customer hygiene standards.
The Journey
The Idea & Field Research
Interviewed over 150 independent plumbers, beauticians, and technicians in Bengaluru. Discovered the universal struggle: lack of client trust, predatory agency commissions, and zero proof of work.
Academy Pilot in HSR Layout
Built our first Craft Hub in Sector 1, HSR Layout. Piloted hands-on certifications, sealed CraftKit packaging, and the Quote Lock mechanism with 40 inaugural Crafters.
Six Cities & The Skill Guild
Scaled to 12,200 trained Crafters across Bengaluru, Mumbai, Delhi NCR, Hyderabad, Pune, and Chennai, backed by the 30-day CraftCover warranty.
Illustrative Concept Demo
HomeCraft is a speculative design system and prototype exploring modern service marketplace architecture. All metrics, founders, and histories are fictional representations.